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Straight answers to the questions every tradesperson asks. No jargon, no dodging - just honest information to help you make the right decision.
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General Questions
Our headline product is the AI WhatsApp Receptionist for Trades: £79/month (Starter), £149/mo (Pro), or £299/mo (Managed), no setup fee. Add-ons: standalone websites from £450 one-off, email signatures £39, and standalone local SEO — £99 Health Check, £349 'Get Found' setup, £549 'Setup Plus', optional £49/mo 'Stay Found' (see our SEO service). No long contracts, cancel any time with 30 days notice. See our pricing page for full detail.
Yes! We work with plumbers, electricians, builders, carpenters, decorators, gardeners, roofers, tilers, bricklayers - any tradesperson who wants to grow their business online. We understand the challenges across all trades.
AI Receptionist: 7-10 working days from signup to live — autonomous onboarding, your bot's brain configured within 48 hours, you review and tweak by WhatsApp on your own time. Standalone websites: 2-3 weeks. Email signatures: 24-48 hours.
Not at all. We handle all the technical stuff. You just need to be able to use WhatsApp and check your emails. If you can do that, you can use everything we build for you.
Yes — all monthly tiers are rolling, cancel with 30 days notice. Your website is yours to keep forever (you keep the domain + content). Your WhatsApp number is yours too — we just disconnect the AI brain when you cancel. No lock-in, no cancellation fees.
We're based in SE London but work with tradespeople across the UK. Everything can be done remotely — calls, video meetings, email. Location doesn't matter.
Website Questions
Yes, completely. You own the domain name, all the content, the design - everything. If you ever want to move to another provider, you can take it all with you. No strings attached.
Absolutely. All our websites are mobile-first, meaning they're designed for phones first, then adapted for tablets and desktops. Over 70% of your customers will find you on their phones.
We include unlimited revisions until you're happy. We also show you design mockups before building anything, so there are no surprises. You only pay when you're 100% satisfied.
Yes, we can set up easy editing for basic changes like adding photos or updating prices. Or we can handle all updates for you as part of a maintenance package (£30/month).
First year domain is free. Hosting is £30/month if you want us to handle it, or you can host anywhere you like. We use fast, reliable UK servers with 99.9% uptime guarantees.
We include basic SEO setup with every website - proper titles, descriptions, local business information, and Google Business Profile connection. For ranking higher on Google, that's our separate SEO service.
AI WhatsApp Questions
During setup, we train the AI on your services, prices, availability, service areas, and common customer questions. It learns to respond exactly like you would, using your tone and knowledge.
Yes! It can check your availability (if you use digital calendars) and book appointments directly, or collect customer details and preferred times for you to confirm. Completely flexible to how you work.
The AI has clear guidelines and knows its limits. If a customer asks something complex or unusual, it says 'Let me get [Your Name] to handle this properly' and forwards the message to you immediately.
No, it works with your existing WhatsApp Business number. Customers message you as normal - they might not even realize it's AI responding initially.
Usually 1-3 seconds. That's faster than any human can type, and customers love getting instant responses, especially for urgent issues.
Yes, you can pause it anytime - during work hours, evenings, weekends, or permanently. You're always in control of when the AI responds and when you handle messages personally.
SEO Questions
Local SEO (perfect for tradespeople) usually shows improvements in 3-6 months, with significant results by 6-12 months. It's not instant, but the results are long-lasting and build over time.
No, and anyone who promises guaranteed rankings is lying. What we do commit to is that we'll use proven strategies, report clearly on what we've done, and work to improve your visibility.
Our core offer is a one-off setup, not a subscription. The £349 'Get Found' Setup covers Google Business Profile optimisation, local keyword targeting, on-page SEO and schema, core UK citations, and a review-generation system — done once, properly. Setup Plus (£549) adds location pages and a bigger citation build. Full breakdown on our SEO page.
No. The setup is one-off with no lock-in — the work is done and it's yours. If you want light-touch upkeep afterwards, 'Stay Found' is an optional £49/month on a rolling 30-day basis (fresh Google Business Profile posts, review monitoring, a monthly rank snapshot). And if you want us actively working on your search presence month to month, that's included in our Pro (£149/mo) and Managed (£299/mo) tiers. Monthly is a choice, not a requirement — see our SEO service.
We can improve any website's SEO, whether we built it or not. We'll do a full audit, fix technical issues, and implement our proven local SEO strategies.
You'll see it in the numbers you already care about: calls from Google, direction requests, and enquiries that mention 'found you on Google'. If you take the optional Stay Found plan (or a Pro/Managed tier), you also get a monthly rank snapshot showing where you appear for your core searches.
Digital Marketing Questions
There's no fixed rule — it depends on your trade, area and how competitive your keywords are. We start with a smaller test budget to see what works, then scale up the campaigns that are actually bringing in profitable work. You control the budget, we optimise the results.
Extremely well. When someone searches 'emergency plumber near me', they need help NOW and are ready to pay. High-intent customers convert much better than general advertising.
Management fees (£200-500/month) cover our expertise - setting up campaigns, writing ads, managing bids, creating reports. Ad spend is what you pay Google directly for clicks. Two separate costs.
Google Ads can bring leads within 24-48 hours of launching. Social media takes longer (3-6 months to build a following). We focus on quick wins first, then long-term brand building.
You could, but Google Ads can waste a lot of money if set up incorrectly. We know which keywords work for tradespeople, how to write converting ads, and how to track everything properly. Most DIY attempts lose money.
It varies by trade, area and budget, so we won't promise a specific figure — anyone who guarantees a fixed return is guessing. What we do is track every campaign end to end — calls, enquiries and spend — so you can see exactly what's working and decide what to scale. The aim is simple: bring in more work than the campaign costs you.
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