Marketing campaigns are bundled into our Managed tier (£449/mo). Standalone Google Ads management is available on a custom basis. See full pricing →

Digital Marketing for Trades

Marketing That
Actually Pays

Stop throwing money at marketing that doesn't work. Proactive WhatsApp campaigns, win-back sequences, and seasonal pushes — bundled into our AI Receptionist Managed tier so you get one team handling inbound and outbound.

Get Marketing Audit See ROI Examples

Tired of Wasting Money
on Marketing That Doesn't Work?

Most tradespeople are throwing money away on ineffective marketing.

What Most Tradespeople Do Wrong:

Pay monthly fees to Checkatrade, MyBuilder, etc.
Set up Google Ads without knowing what they're doing
Post randomly on social media with no strategy
Have no way to track which marketing actually works
Inconsistent branding that looks unprofessional

What Smart Tradespeople Do:

Run profitable Google Ads that target ready-to-buy customers
Use social media to showcase work and build trust
Track every lead and know exactly what works
Present a professional brand that commands premium prices
Focus budget on marketing that actually pays

The difference? Professional marketing strategy that treats every pound spent like an investment.

Get Your Marketing Audit

Marketing Services That Pay for Themselves

Every service designed to bring in more work than it costs. No vanity metrics, just results.

Google Ads Management

Get in front of customers actively searching for your services

  • Keyword research & ad creation
  • Landing page optimisation
  • Bid management & budget optimisation
  • Call tracking & lead attribution
  • Monthly performance reports
  • Negative keyword management

Social Media Strategy

Build trust and showcase your work on Facebook & Instagram

  • Content strategy development
  • Profile optimisation
  • Posting schedule & templates
  • Before/after showcase strategies
  • Review & testimonial campaigns
  • Local community engagement

Brand Consistency

Professional, consistent brand across all platforms

  • Logo design & brand guidelines
  • Van wrap design templates
  • Business card & letterhead design
  • Social media templates
  • Professional photography guidance
  • Uniform & workwear branding

Performance Tracking

Know exactly which marketing brings in work

  • Lead source tracking
  • ROI analysis & reporting
  • Call recording & analysis
  • Website behaviour tracking
  • Campaign performance monitoring
  • Monthly strategy reviews

Real ROI from Real Campaigns

Every pound spent on marketing should bring back more than it costs. Here's proof it works.

Emergency Plumber
South London
Monthly Spend
£500/month
Revenue Generated
£3,200
Leads per Month
24
Electrical Contractor
Kent
Monthly Spend
£400/month
Revenue Generated
£2,800
Leads per Month
18
Builder
Essex
Monthly Spend
£800/month
Revenue Generated
£5,600
Leads per Month
12
Average 6:1 ROI
For every £1 spent, our clients make £6 back

Why Google Ads Work So Well for Tradespeople

High Intent Customers

When someone searches "emergency plumber near me" at 11pm, they're not browsing. They need help NOW and they're ready to pay for it.

  • Target customers actively searching for your services
  • Show only to customers in your service area
  • Appear at the exact moment they need you

Google Ads Example

What We Do Differently

Smart Keyword Targeting

We target "emergency plumber" not "plumbing tips". High-intent keywords that convert.

Landing Page Optimisation

Custom landing pages for each service that turn clicks into calls.

Call Tracking

Every phone call from ads is tracked so you know exactly what's working.

Budget Optimisation

Automatically shift budget to the ads and keywords that bring the most work.

Where marketing lives in our pricing

Outbound campaigns, win-backs, and seasonal pushes are bundled into the AI Receptionist Managed tier. Standalone Google Ads management for clients who don't want the AI receptionist is available on a custom basis — ask us for a quote.

Managed

£449/mo
+ £500 one-off setup
  • Everything in Pro (AI WhatsApp + GBP + monitoring)
  • Proactive WhatsApp campaigns
  • Win-back & seasonal pushes to past customers
  • Monthly strategy call
  • Quarterly content drop (3 SEO posts)
  • Standalone Google Ads management quoted on request
See full pricing

About ad spend: If we run Google or Facebook ads for you, you control the budget. Start small, scale what works.

Most trade clients spend £300-800/month on ads and see 4-8x return on investment.

Marketing Questions Answered

For most tradespeople, £300-800/month gives good results. We start with smaller budgets to test what works, then scale up the profitable campaigns. You only pay when people actually click your ads.
We can't guarantee specific numbers (anyone who does is lying), but we can guarantee that every penny is tracked and accounted for. Most clients see positive ROI within the first month.
Facebook and Instagram are great for showing your work and building trust. You don't need to post daily - even weekly before/after photos can bring in leads and referrals.
Time and expertise. Google Ads can waste a lot of money if set up wrong. We know which keywords work for tradespeople, how to write ads that convert, and how to track everything properly.
Google Ads can bring leads within days. Social media takes longer - 3-6 months to build a following. That's why we focus on immediate results first, then long-term brand building.
We can set up a content strategy and templates, but the best posts come from you - photos of actual jobs, before/after shots, etc. We'll train you on what works and help create a posting schedule.
Great for building brand awareness and getting repeat customers. We use them mainly for retargeting - showing ads to people who've visited your website but haven't called yet.
Monthly reports showing exactly how many leads each campaign generated, cost per lead, and return on investment. You'll know exactly which marketing is making you money.

Stop Wasting Money on Marketing

Every pound you spend on marketing should bring back more than it costs. Let's make that happen.

Get Marketing Audit See Case Studies